History

Founded in 2016 by the visionary publicist and event producer Alphonso Reed, ARPR Agency has quickly ascended to the pinnacle of the global media and event production industry. Renowned for its innovative strategies and unparalleled expertise, ARPR Agency specializes in public relations, event production, talent bookings, and brand marketing.

With a deep-rooted passion for transforming emerging talent into global icons and rebranding established talent to thrive in a dynamic entertainment landscape, ARPR Agency is the powerhouse behind some of the most talked-about moments in music, fashion, sports, entertainment, and lifestyle sectors. Our prestigious clientele, including industry heavyweights like Kevin Hart, Christina Milian, Christine Quinn, and Cordae, speaks volumes about our commitment to excellence and creativity.

At ARPR, we don’t just follow trends; we set them. Our bespoke services are tailored to meet the unique needs of each client, ensuring maximum impact and lasting impressions. From strategic PR campaigns and high-profile event productions to meticulous brand consultations and influencer engagements, ARPR Agency is dedicated to elevating brands and amplifying voices.

Join us at ARPR Agency, where innovation meets influence, and let’s make your story the next big headline.

Get in touch

We at ARPR Agency know that finding the right company to represent you is a choice not to be taken lightly. That’s why we offer consultations to understand your needs, the scope of your goals, and your budget.

Work with us ▸

Founder & CEO

Founder & CEO

Alphonso Reed

Alphonso Reed began his career at a leading global PR and brand strategy agency, Karla Otto. During his time there, he gained extensive knowledge in luxury, fashion, and lifestyle industries by assisting with media placements and celebrity partnerships for well-known brands such as CELINE, Marni, and Emilio Pucci.

After leaving Karla Otto, Alphonso joined KCD Worldwide, where he successfully executed projects such as Valentino's virtual museum launch, press events, and involvement in the Victoria's Secret Fashion Show. His responsibilities ranged from supporting editors during press events to handling multiple fashion week shows in New York City.

Following three freelance roles, Alphonso transitioned into a full-time public relations manager position where he managed accessories and menswear brands, led projects, cultivated partnerships, and addressed media inquiries. Leveraging his extensive background in fashion and entertainment, Alphonso collaborates with industry experts to deliver top-notch service to clients through successful media and digital strategies.

In 2016, Alphonso founded ARPR Agency, a global PR firm specializing in creative consulting, brand strategy, and event production.