Established in 2016 by internationally recognized publicist and event producer Alphonso Reed, ARPRAgency has evolved into a global powerhouse in media relations and experiential event production.
With a decade of industry-defining influence, ARPR has earned a reputation for transforming rising talent into international icons-and revitalizing legacy names to thrive in today's fast-moving, digitally driven culture.
Our full-scale capabilities include:
Strategic Public Relations
Global Event Production
Celebrity Talent Bookings
Brand Partnerships & Marketing Campaigns
From Cannes to the Grammys, Fashion Week to film premieres, ARPR crafts stories that transcend borders and ignite global conversations.
Our distinguished clientele-including Kevin Hart, Christina Milian, Christine Quinn, and Cordae-reflects our commitment to excellence, innovation, and lasting cultural relevance.
At ARPR, we don't just build buzz—we shape legacies. Let us make your story the next global headline.
Contact
➤ LOCATION
468 N Camden Drive
Beverly Hills, CA 90210
☎ CONTACT
contact@alphonsoreed.com
+1 (323) 834-8155
Areas of Expertise
PUBLIC RELATIONS & MEDIA STRATEGY
We secure meaningful press placements and thought leadership moments by cultivating deep relationships with editors, journalists, and media gatekeepers across fashion, entertainment, lifestyle, and sports. From feature stories to red carpet coverage, we ensure your story reaches the right audiences—globally.
Services include:
Media Outreach & Press Placements
Editorial & Feature Development
Press Materials & Messaging
Crisis & Reputation Management
TALENT & INFLUENCER RELATIONS
We leverage our network of global tastemakers, creators, and A-list talent to secure high-impact partnerships, seeding opportunities, and cultural moments. Whether it’s casting talent for campaigns or orchestrating influencer-driven content, we bring the right faces to your brand.
Services include:
Influencer & Celebrity Seeding
Talent Casting for Campaigns & Events
Digital & Paid Collaborations
Brand Alignment & Partnership Strategy
BRAND STRATEGY & POSITIONING
ARPR specializes in turning emerging brands into household names—and helping established brands evolve. We build strategic roadmaps rooted in authenticity, trend analysis, and competitive market positioning.
Services include:
Brand Identity & Narrative
Market Research & Competitive Audits
Launch Planning & Repositioning
Creative Direction & Campaign Strategy
DIGITAL STRATEGY: EDITORIAL AND INFLUENCER PLACEMENT
At ARPR Agency, our digital strategy service is designed to amplify brand presence through targeted editorial placements and strategic influencer partnerships. We develop and execute integrated digital campaigns that align with your business objectives—boosting visibility, engagement, and cultural relevance.
From identifying the right media platforms and influencers to overseeing content rollouts, we ensure your brand reaches its audience with purpose and precision.
Services include:
Digital PR & Editorial Placement
Influencer Strategy & Campaign Execution
Social Media Visibility & Platform Strategy
Brand Mentions Across Key Online Publications
Campaign Reporting & Performance Analysis
EVENT PRODUCTION & EXPERIENTIAL MARKETING
We bring ideas to life through unforgettable events that fuse culture, storytelling, and aesthetic excellence. From NYFW activations and pop-ups to global dinners and press trips, we handle everything from concept to execution.
Services include:
Full-Service Event Production
Red Carpet & Press Events
Brand Activations & Pop-Ups
Curated Guest Lists & VIP Management
IMAGE CONSULTING
At ARPR Agency, our image consulting services are designed to elevate personal and professional presence through refined styling, strategic grooming, and brand-aligned communication. Whether you’re a public figure, executive, or emerging talent, we craft a signature image that resonates with your audience and reinforces your brand identity.
Our consultants provide tailored guidance on wardrobe curation, grooming, on-camera readiness, and personal branding—ensuring you consistently show up with confidence and credibility in every setting.
Services include:
Personal & Professional Styling
Media and Public Appearance Prep
Red Carpet, Press Tour, and Event Wardrobe Coordination
Brand Identity Alignment
Confidence Coaching & On-Camera Presence
Let's Chat.
Use the form below to contact us regarding your business enquiry. Please be as detailed as possible. Include your industry along with any specific requests. To help us best service your enquiry, we recommend that you first describe what you are looking to achieve and past accomplishments. You may also email or call us to coordinate a meeting.
For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead the firm into uncharted success.